Learn How To Work Facebook To Make Money Online

Facebook is the second most popular website on the internet, with Google being number one. With more than 600 million users it is a gigantic source of potential customers. It should not be forgotten however that Facebook is a social networking site and most users are there to interact with each other and socialise, so given that users don't really want to be 'sold' goods and services when social networking, how do you use Facebook to earn money?

Unless you are using Facebook's paid advertising features, using social networking to gain customers requires a different way of thinking than many other marketing methods. Think of Facebook like a giant party, if you simply walk in wearing a t-shirt advertising your product and stand there doing nothing you will probably not get many people coming up and talking to you, especially when there are lots of other people standing around wearing similar t-shirts .

To use the above simile when you go into the party you have to keep your jacket on , interact with others and develop relationships. Have people buy you before they buy what you are selling. 'In your face' (no pun intended) advertising will not work.
So how do we go about doing that?

How To Work Facebook Tip #1

Set up your own Facebook page, separate from your company , remember people are interested in you as a person, not some faceless company. Complete your profile with educational institutions you have been to, places you have worked etc . Begin by adding friends, as well as people you know personally Facebook will also suggest friends based on the data you have provided it with. Try to include a message with your friendship requests and thank people for joining up. Remember it is building relationships that count.

How To Work Facebook Tip #2
Update your posts often, even if it is just a simple status update, it keeps your photo on peoples news feeds, however make it real, simply posting quotes over and over again gets a little annoying. Let people see into your life, especially if the goods you are selling or the business opportunity you are offering is affecting it positively.

How To Work Facebook Tip #3
Join a group. Facebook has pages for people with similar interests known as groups. Just type your area of interest , usually the goods you are selling or the niche market you are going after, into the search bar along the top of your Facebook page and a list of potential groups will show up. Join the groups that interest you, they are also a great source of friends with similar interests.

How To Work Facebook Tip #4
Start your own group/fan page. There is some debate over which is more useful, a group or a page (Facebook's name for fan page) and both have their positives and negatives. There is a lot written about how to do this and I will not go into the details here. Send out invites to friends to join your new group and suggest to people in other groups you are a member of to join yours. When you are leader of your own group you have the facility to send newsletters to the members and basically have more control of promoting what you are trying to market.

Remember if people see you as being trustworthy and reliable, and they have a positive experience by being your friend it is more likely they will become a customer. It could be something as simple as clicking on your affiliate link to buy a recommended product to taking up a business opportunity that you are involved with.
For more specific information about how to start a biz online visit Paul at his blog or his website http://biztrainonline.com